Aviva Life Insurance ULIPs now with Dynamic P/E fund option

• Introduces ULIPs with Dynamic Price Earning (P/E) Fund-a fund that follows a consistent and systematic investment strategy to maximize opportunities for the customer
• Unique in-built buy and sell discipline based on market conditions
• The tactical mix between equity and debt is based on PE multiples which minimizes impact of volatility and maximizes return in the long run
• This fund option is now available with select ULIPs along with the existing 8 fund options

Addressing the concerns of its customers over market volatility and fluctuations, Aviva Life Insurance today launched its 9th fund, the Dynamic P/E Fund with five of its unit-linked products. Based on the simple mantra of encashing investments when the market are high and buying when the markets are low, thereby maximizing opportunities for the customers in the long-run and creating a balance between both risk and reward.

The Fund has been launched with the objective of providing protection and creating wealth over long-term for the investors. Customers will be able to choose this fund option with five of Aviva’s best selling products - Aviva Young Scholar Advantage, Aviva Freedom Life Advantage, Aviva Life Saver Advantage, Aviva Sachin Extra Cover Advantage and Aviva Life Bond Advantage.

Speaking on the occasion, Ms. Jyoti Vaswani, Chief Investment Officer & Director – Fund Management, Aviva India, said, “At Aviva, we seek to provide prosperity and peace of mind to our customers through our product portfolio. The launch of the Dynamic P/E fund with select ULIPs is a step in the same direction. The fund has been designed in recognition of the customer need of disciplined investing and building a desired corpus over long-term. Usually, customers tend to invest when the markets are rising and withdraw when they are falling, which is not an ideal market strategy. Investing in Aviva’s new Dynamic P/E fund will ensure that investments are made in a systematic way to ensure prosperity and peace of mind for customers.”

Under the Dynamic P/E fund asset allocation is based on forward P/E Multiples in order to reduce the risk of investment while targeting higher returns. It works on the principle that at higher PE multiples, the equity allocation is reduced in order to reduce the downside risk and at lower PE multiples, the equity allocation is increased to capitalize on the upside potential.

The Indian stock markets are well positioned for a sustained long-term rally with strong corporate and economic fundamentals, although there could be some volatility along the way. Aviva Dynamic P/E Fund, with its inbuilt buy sell discipline will help Aviva policyholders make the most of this growth opportunity, while providing a smoother ride to their investments.