CUBE AC, the first of its kind in the world launched by Panasonic India

An exclusive Product Innovation for Indian Market from Panasonic

As part of its India focused strategy to bring products customized for Indian customers, Panasonic, the global leader in technology and innovation has added another “first of its kind” product to its AC portfolio, The CUBE AC. Committed to bringing lifestyle solutions through innovation, Panasonic has also launched 11 comprehensive ranges of ACs that encompass more than 40 models. The CUBE AC is a unique combination of the best benefits of a split AC and a window AC, available at an affordable price.

Panasonic offers its customers a wide variety to choose from. With an array of models in the split, industry air conditioning and multi air conditioning range Panasonic confirms to be the leader in the air conditioning space. Saphire, Pearl, Ivory, Silver are a few energy efficient ranges to name from the eleven.

Keeping in mind the Indian climate conditions and space restrictions with a rise in the apartment lifestyle, the Panasonic CUBE AC with is unique and stylish design, can be mounted close to a ceiling or at the window level. Among the key features are, faster cooling and better air flow with a reduced noise level enabled by a highly efficient diagonal propeller fan for wider air discharge. It also translates into reduced energy consumption.  Promising to be tough and durable, the CUBE is well protected against corrosive elements and weather, due to bluefin condenser. The special anti rust coating extends the life span of the AC by three times.  The CUBE AC has been developed and launched considering the requirements of Indian customers, which reflected in the survey conducted by Panasonic starting around June, 2009.

The CUBE has been introduced at two entry level models with a cooling capacity starting from 1.25 ton to 1.5 ton, prices starting from Rs.15,500.

Speaking on the launch Mr. Manish Sharma, Director, Marketing, Panasonic India said,” The CUBE launch is a part of the Panasonic strategy to launch products localized to the Indian customer requirements married with the best in class technologies and concepts. Besides offering effective cooling solutions and sleek design looks, the CUBE AC will also bring energy savings to customers.  The CUBE launch will further help us to garner a higher market share in the AC segment by tapping mass customers. ”

The “No.1 Green Company” in the making has upgraded the existing range of air conditioners by introducing Eco Navi, a smart cooling technology in the premium split range besides increasing product variants. Eco Navi, a technology launched for the first time in India, senses the occupancy in the room and cools select areas translating into reduced energy consumption.

About Panasonic Corporation
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.

About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 11,000 in India and has registered sales of Rs 2,200 crores in FY 2009, and estimated to do a turnover of Rs 3,200 crores in FY 2010. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.