Emirates Airline introduces a unique travel experience this Summer

Travellers can guess the destination and enter the Emirates Airline contest to win a free return ticket to the destination of their choice

Emirates Airline, the award winning international airline today launched an innovative contest for its Indian travellers who are planning an international vacation this summer. The contest valid from February 07, 2011 till March 10, 2011 promotes travel to distinctive holiday destinations this summer season - to explore nature and adventure in Africa, experience the versatile America and witness the scenic views in Europe via Dubai.

The 360 degree campaign which includes print, outdoor, digital and television commercials conceptualised by Mudra Group; revolves around the thought “Guess where, and Emirates will fly you there!” The campaign invites participants have to identify the name of the city by taking cues of the visual representation in the advertisement and enter the contest either by SMSing or logging onto emirates.com/fly there to submit their answers. Towards the end of seven days, one winner from across India will be rewarded with a Free Return Economy Class ticket to the destination answered accurately by him/her. The campaign targeted at frequent travellers, aims at offering 15 free tickets to 15 popular holiday destinations in United States of America, Europe or Africa. (Viz: Americas- New york, Los Angeles, San Francisco, Toronto; Europe- Venice, Paris,Munich, London, Athens, Madrid, Prague, Amsterdam; Africa- nairobi, Cape town, Cairo

The interactive creatives were developed by Tapan Sharma, Director of tantr.

Commenting on the unique campaign, Mr. Orhan Abbas, Vice President- India and Nepal, Emirates Airlines said; “We regularly introduce out of the box campaigns to engage with our travellers through tactical offers and promotions. Our campaign has been introduced at a time to coincide with the travel plans of our customers who are keen on a splendid vacation away from the scorching heat.”

“Curiosity about the world is often what induces people to travel. This campaign provokes that in the viewers by intriguing them with interesting glimpses of different lands. In doing so it builds on the Emirates core thought, ‘Keep discovering’” Added Mr. Bobby Pawar, Chief Creative Officer, Mudra.

Emirates operates 184 weekly flights to 10 Indian destinations providing greater convenience and comfort to passengers connecting them to 109 destinations across the 65 countries in the Emirates’ global network via Dubai. Emirates was voted “India’s favourite international airline” in the recent TripAdvisor India Airline preferences survey.

Credits:

• Chief Creative Officer: Bobby Pawar
• Creative Director: Venky, Meeti, Kudrat, Vinod, Geo, Swati,Vijay
• Account Management: Yogi, Nikhil, Shambhavi, Baneet
• Strategic Planner: Aditya, Toru, Ketaki