Fujifilm's latest digital camera FinePix F200EXR gets prestigious DIMA Award

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Fujifilm India Pvt. Ltd., the wholly owned subsidiary of Fujifilm Corporation, Japan, which is one of the world’s largest photographic solutions company, today announced that the Digital Imaging Marketing Association (DIMA) has named FinePix F200EXR, a high-end compact camera based on the path breaking EXR technology, a 2009 Innovative Digital Product Award winner. The DIMA Innovative Digital Product Award recognizes products or services that are technologically innovative or first of their kind. Fujifilm’s ground-breaking Super CCD EXR sensor and the FinePix F200EXR, the camera that debuts this technology, have both received outstanding critical acclaim in Europe as well.

Mr. Kenichi Tanaka, Managing Director, Fujifilm Corporation India, said, “Fujifilm Finepix is respected for innovation, technology, quality, cutting–edge design, range, and colors. DIMA’s prestigious recognition to the FinePix F200EXR underscores Fujifilm's commitment to creating unique products and rich new technologies that meet the evolving imaging needs of today's customers. We are confident that the consumers in India will truly enjoy the capabilities that FinePix F200EXR has to offer.”

The new Super CCD EXR sensor of Fujifilm’s FinePix F200EXR digital camera can create an unprecedented level of image quality while addressing basic challenges common to most compact cameras: limited dynamic range, high noise, and poor color reproduction at high ISOs.

As Fujifilm’s most advanced compact digital camera to date, the FinePix F200EXR is the world's first production point-and-shoot digital camera to offer Fujifilm’s new Super CCD EXR sensor. The FinePix F200EXR’s sensor and color array generates high quality vivid images with its three selectable sensor modes such as Fine Capture Mode for high resolution, Pixel Fusion Mode for high sensitivity and low noise with ISO up to 12800, and Dual Capture Mode for wide dynamic range up to 800%. The FinePix F200EXR also features an EXR Auto Mode, combining automatic scene recognition with automatic sensor mode selection.

In addition to the new Super CCD EXR sensor, the F200EXR has 12-MegaPixels, a powerful Fujinon 5.0x wide angle optical zoom lens and a large 3.0" high-resolution LCD and offers the most advanced technologies available, including Dual Image Stabilization, Face Detection 3.0, and ISO settings of up to an unprecedented ISO 12800. This combination of features allow consumers to capture any shot, any place and at any time with the lowest noise to date.

Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India, said, “Using the human eye as the basis for the perfect camera sensor, Fujifilm has yet again extended technological boundaries, creating a Super CCD capable of registering excellent levels of detail in all images clicked by the camera. We are confident that both professional and amateur photographers will appreciate the superiority of this technology compared to other offerings in this category.”

The heady combination of cutting-edge technology encased within an easy to carry compact body means that photography enthusiasts will be able to take breathtaking pictures even in the most challenging of conditions.

“It is time for us to highlight these characteristics to the Indian consumers while reinforcing our value proposition on product performance and the service capacity of the company,” concluded Mr. Tanaka.

About Fujifilm
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.Fujifilm.com. For more information on Fujifilm India, please visit: www.Fujifilm.in