InterfaceFLOR brings to life its brand message at BAU 2011 in Munich

InterfaceFLOR used its appearance at last month’s BAU 2011 in Munich to demonstrate its leadership in brand communication. 

Visible from afar, a spectacular whirlwind rose up from the exhibition stand of the world-leading manufacturer of carpet tiles to make it one of the most attention-grabbing stands in the building sector. 

As a central visual theme, a whirlwind was used to represent the brand’s high standards of performance: on the one hand, the whirlwind symbolises InterfaceFLOR’s extraordinary powers of innovation and design – on the other, it acts as a reminder of the need to be environmentally responsible and avoid the consequences of climate change caused by production methods which are harmful to the environment. 

InterfaceFLOR used this concept to demonstrate its design leadership and, with the new Ambiance Collection, presented an avant-garde carpet tile collection. This Collection is one of the most sustainable and environmentally friendly the company has launched on the market to date and is therefore a further step towards meeting “Mission Zero”, InterfaceFLOR’s commitment to eliminate any harmful impact the company may have on the environment by 2020. 

The exhibition stand, which amazed architects, designers and flooring contractors, is a demonstration of InterfaceFLOR’s high standards and sends a clear signal to the building sector. 

Whirlwind: approx. 120 m2 carpet tiles 
Carpet tile: Ambiance Collection – Cap&Blazer, colour: Westminster 
Exhibition stand size: 120 m2
Agency: simple, Cologne
Co-operation: raumPROBE, Stuttgart 

raumPROBE:
The raumPROBE materials agency based in Stuttgart gives designers a detailed insight into the fascinating world of materials while offering companies the chance to present innovative products to experts. In so doing, raumPROBE encourages the creative use of a wide variety of materials, promotes the latest developments and provides both groups of stakeholders with a platform for public discussion. Consequently, raumPROBE provides a trendsetting interface between designers and manufacturers. To create the integrated appearance for InterfaceFLOR’s exhibition stand, raumPROBE presented a special selection of the latest materials for flooring, walls and ceilings.