Jivox uses ’comic book’ to highlight the key features of its online video advertising platform

Bangalore based Jivox, India’s number one online video advertising company, has developed a comic book - http://slate-in.jivox.com/in/jvxcb.htm, to highlight the key features of its online video advertising platform.

Conceptualized by Dinker Charak, Director - Application Engineering and Partnerships at Jivox, the comic book primarily conveys the importance and benefits of online video advertising apart from explaining the easy and convenient way of creating online video ads using the Jivox Platform.

Said Dinker Charak, "The aim is to pass on information about a product to advertisers and media in a format that does not look and feel like a yet-another-product-kit. The format and style is of popular Indian comics that all professionals grew up reading. Entertaining, nostalgic and yet informative."

Ads created using the Jivox platform, whether for in-stream or in-banner placement, go far beyond the initial concept of "TV commercials online." They directly engage and instantly measure viewers' response by tracking their interactions. With the new version of Jivox, there's virtually no limit to the kinds of interactions advertisers can design to engage with customers.

Jivox had also recently added new social media sharing capabilities to the platform. Jivox makes social network distribution of video ads easy by enabling users to embed interactive ads on 40 social networking sites. This extends their trend-setting 'Upload to Facebook' interaction.

Jivox is an online video advertising platform that enables high impact, memorable conversations between brands and online viewers. The Jivox platform combines a powerful online video ad creation tool, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a complete service for online video advertising. Unique interactive features built into the Jivox video player foster higher engagement from viewers and allow for repurposing of television commercials (TVCs) for online consumption. Jivox advertising analytics tools provide accurate measurement of online video advertising campaigns using metrics such as the Interaction CTR that are substantially more evolved than just click-through rates.

Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Delhi and Mumbai.

For more information about Jivox, please visit www.jivox.co.in.