Launch of the new Gillette Mach3, Now at an affordable Rs 125

• New Gillette Mach3 now priced at a very affordable Rs 125, designed to give you a comfortable shave even on day 30 with the same blade

Gillette, one of India’s most well-known FMCG companies, has some good news for the millions of Indian men who favour the Gillette shave. In an effort to reach the mass segment across India, Gillette has recently launched its brand new Mach3 razor, now priced at Rs 125, giving men a supremely comfortable yet affordable shave.

The brainwave behind the launch of the product is to offer men the comfort of the Mach3 razor even on day 30 with the same blade, based on the AC Nielsen India 2008 data, which indicates that a Mach3 blade lasts for 7.9 weeks.

Excited about the launch of the new Gillette Mach3, Sharat Verma, Marketing Manager, Gillette said, “We have introduced the Gillette Mach3 at a very affordable Rs 125 and are looking to reach the mass segment, as we believe that all Indian men deserve the comfort of the Mach3 shave. We believe in one thing – Now that the comfort of Mach3 is affordable, there are no more excuses for men’s lazy stubble.”

Women from various cities across the country have decided to come out of their men’s shadows. In order to further enhance awareness about the new comfortable and affordable Gillette Mach3, the brand has recently announced its support to a movement called Women Against Lazy Stubble (W.A.L.S), launched by a group of young women who believe that it is about time that men woke up to and realized what women want and started shaving. The Shave India Movement is supported by three beautiful Bollywood actresses - Mugdha Godse, Minissha Lamba and Neha Dhupia. They have joined forces to lend support to an active change group called W.A.L.S. - women against lazy stubble. They all have a single point agenda - to get their man to shave and come clean! If they are doing so much to look after themselves, it's time men responded too!

About Gillette India
Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India.  Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.