MMD Launches Philips Dhanvarsha-Total Recall

MMD, the leading technology company and brand license holder for Philips Monitors, today announced the launch of Philips Dhanvarsha scheme for its channel partners. The scheme has been launched for partners in South, East and North regions of the country. The qualifying partners can get to win electronic gifts, iPhone4, foreign trips, gold, Tata Nano and other exciting prizes.

The scheme is common in all three regions in the country with each region divided into two categories- A&B and C&D with different sales target. The cities grouped in A&B category in Eastern region are Kolkata, Guwahati, Patna and Bhubaneshwar and in the Southern region are, Chennai, Bangalore and Hyderabad and those in the Northern region are New Delhi+NCR, Chandigarh, Ludhiana, Jaipur and Lucknow. Category C&D comprises of all other cities except the above mentioned ones.

Announcing the launch of the scheme, Mr. Gautam Ghosh, Country Director, MMD India, said, “With this initiative, we are very excited as it would help us in strengthening our distribution network and build better ties and bonds with our channel partners. The purpose is to reach the state of art Philips Brand of Monitors to our deserving end users. They won’t know what they missed till they experience the same in the stores.”

The offer is valid for all trading partners willing to sell Philips monitors with the billing from authorized distributors i.e. Technocrat Infotech Pvt. Ltd., Global Infonet and Nook Micro Distribution Ltd. in East, North and South respectively between 16th July and 15th October, 2011.

To fulfill the scheme criteria, it is mandatory for the channel partners to buy minimum quantity of monitors in the A&B and C&D category cities to qualify for the minimum slab. The prizes vary according to the different target slabs. The rewards comprises of Blackberry mobile phone, one return ticket to Bangkok for 4N/5D , iPhone 4 , 30gms gold, a Tata Nano Car and “Complete Electronics Package” which includes a 32”LED TV, 567 ltrs Double Door Fridge, Washing Machine, 1.5ton Split AC, Microwave Oven, Laptop & iPhone4 on achievement of various slabs .