Mudra Max wins the Outdoor, Below the line, Direct & Digital duties for IDBI Bank Group

In the wake of a multi-agency pitch, Mudra Max (Integrated Engagement & Experience), has won the Outdoor, Below the line, Direct & Digital duties for IDBI Bank Group. The account will be handled out of their Mumbai office. 

The pitch was called in March and was part of the tender which IDBI Bank floats every three years as per applicable government guidelines. Mudra Max will be resposible for handling its various sectors which includes IDBI Bank Ltd, IDBI Capital Management Services Ltd, IDBI Intech Ltd and IDBI Assets Management Ltd. 

Pratap Bose, CEO, Mudra Max, said, “It’s a significant win for us and I am happy with the way we are moving ahead. We look forward to IDBI Bank Group bringing innovative thinking and a strategic direction to the brand.” 

Elated with the win, Mandeep Malhotra, President, Mudra Max-OOH, “IDBI Bank has shown faith in who we are and what we bring to the table. We are positive this partnership will be mutually beneficial. We hope to rise to the challenges offered by the brand, in terms of path-breaking and innovative methods of reaching the TG." 

Confirming the win, Vijay Jain, General Manager, Mudra Max-OOH, remarks, “It is a matter of great pride to be associated with an iconic brand like IDBI Bank. We are looking forward to fostering a long and successful partnership with them. The brand has aggressive growth plans and we will help them every step of the way.”