Primesite appoints Monisha Mitra as its General Manager

Primesite, Mudra MAX’s out-of-home solutions unit has recently roped in Monisha Mitra as General Manager. Prior to this appointment, she was with Kinetic, GroupM as its Head – Strategy & Planning.

Announcing the appointment, Mandeep Malhotra, Sr. VP said “I am thrilled to have Monisha on board as the General Manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence.”

Commenting on her new appointment, Monisha Mitra said “I am delighted to be a part of Mudra MAX team which is well respected and admired. I am looking forward to applying my skill sets, knowledge base and value add to the existing pool of talented achievers. I see myself growing as an individual and being a part of the Mudra MAX growth. Learning, Thinking, Implementing and all this while having a lot of fun.”

An MBA from Symbiosis and BA – Eng Hons from Fergusson College, Monisha has over 14 years of experience. She began her career with Trikaya Grey and then moved to Pratibha Advertising as Sr. Account Executive. In 2000, she subsequently joined Percept and later moved to hungama.com as Promotion Heads before heading to the Gulf. Some of the notable clients she has worked on include Arrow, MTR, Ruf&Tuf, BPL, Airtel, Hero Honda, HTC, Tetra Pak etc. Monisha was also involved in noteworthy campaigns like Launch of AT&T in ROM, Gujarat and Goa, Launch of Airtel Magic among others. She is also a guest lecturer at Symbiosis Institute covering Advertising. Monisha enjoys Reading, Writing and listening to Music.

About Mudra MAX:
Mudra MAX (Integrated Communications Planning & Implementation), a part of the Mudra Group, provides multi-speciality expertise to help build brands in the age of convergence. Mudra MAX consists of 12 specialist marketing units whose services are aggregated under Connext (business solutions through media) and RADAR, which provides customised solutions to all Reliance ADAG companies.

Mudra MAX provides seamless solutions across a wide array of media touchpoints through the following specialist communication units: Primesite (out-of-home solutions), Prime Green (solar enabled media), Prime Consult (outdoor environment consulting), Prime Retail (retail & visual strategy), Prime Wayfinding (navigation solutions), Kidstuff (promotional marketing), StreetSmart (interactive out-of-home solutions), Multiplier (trade marketing), Celsius (events marketing), Videotec (brands + entertainment), 10 Integrated (sports marketing), Terra (rural marketing) and Portland Mudra (experiential & retail design).

Mudra MAX’s clients include Reliance ADAG, TVS Motors, Citibank, Nike, Amway, HUL, Pepsi, Times Group, MTV, Delhi Metro, Max New York Life, Royal Bank of Scotland, HDFC Bank and Tata AIG Life among others.