Rediffusion-Y&R to build brand Bramha

Awarded the creative duties of the Real Estate company

In what can be described as another note in its symphony of wins, Rediffusion Y&R has bagged the creative mandate for the Bramha Group. The Bramha Group has partnered with Rediffusion Y&R to craft the creatives for their Real Estate Business and sculpt an Identity for the Residency Club. The account was won purely on the credentials of Rediffusion Y&R and the work that the agency has churned out in the past. The account will be handled out of Rediffusion-Y&R’s Mumbai office under the leadership of Bhairavi Naik, Business Head, Tina Sachdev, Creative Head and Vikram Dhaliwal, Planning Head.

The Bramha Group is one the leading diversified business groups headquartered in Pune. With a turnover of more than 2000 crores, the company’s businesses encompass real estate development, hospitality, retail and leisure.

Commenting on the win, Ms. Bhairavi Naik, Business Head, Rediffusion Y&R Mumbai, said “Our history of long term strategic alliances with our clients and the in-depth understanding of the consumer have been key factors when it comes to our business wins. We will be partnering with the Bramha Group in their aggressive growth plans and we will establish a brand name which holds true to its core values.”

Welcoming the Brahma Group onto its client roster, Ms. Nisha Singhania, EVP and Branch Head, Rediffusion Y&R Mumbai said, “We are very excited to have the Bramha Group on board.  With this addition we have now expanded our footprint in Pune. Rediffusion already has a host of clients like Sugarfree, Rasna and Claris in the Ahmedabad market which are managed out of the Mumbai office. We look forward to doing some great work on Bramha and taking the brand to great heights.”

Rediffusion Y&R’s latest account wins are the digital mandate for Kingfisher Airlines, MTS, Hometown and ITC (packaging and digital mandate).

About the Bramha Group
Bramha is one the leading diversified business groups headquartered in Pune today. With a turnover of more than 2000 crores, their businesses encompass real estate development, hospitality, retail and leisure. The vision and dynamism of the founders has seen the group making remarkable strides. Their achievements over the last 25 years are landmarks that have set precedents. The next few years will see a commitment of more than 1000 crores in building hotels, shopping malls, commercial real estate, upscale residences and lifestyle leisure clubs. Group Companies include Bramha Builders, Citizens Sports & Recreation Club and Bramha Bazaz Hotels.

About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.