Yash Birla Group's 'Evolve Medspa' embarks on expansion plans

The group is planning to explore newer verticals by continuously staying abreast of the innovations of the beauty industry.

With the wellness industry poised to grow to trillion dollars by 2010, Evolve, a joint venture of the Yash Birla Group and Singapore-based Pacific Healthcare Holding, is on a massive expansion plan to capitalize on this growing demand for quality solutions on wellness. In its need to explore newer verticals by continuously staying abreast of the innovations of the beauty industry, Evolve plans to further expand with new offerings and bolder eco-friendly initiatives, latest technology, cutting-edge treatments and ramping up of the global spa brands.

Evolve has recently been chosen as the Smile, Makeover and Wellness Partner by the prestigious beauty pageant Pantaloons Femina Miss India.

As a means to expand its presence in the market, Evolve Medspa, is considering introducing 45 cosmetic centers at 12 locations. It will open two more outlet in Andheri, Mumbai and Ahmedabad, Gujarat by end of the current quarter. It has aimed for a presence in 12 cities by March 2012 and is considering locations in Delhi, Pune, Chennai, Hyderabad, Jaipur, Nagpur, Indore among other cities.

Says Yash Birla, chairman of the Yash Birla Group, “The spa and wellness industry in India is estimated at Rs 11,000 crores growing rapidly at 25-35 per cent. We want to excel in this growth story. Today, the wellness industry caters to a large audience in the domestic and international market. With our expansion plans we hope to tap the Pan India presence and expertise.”

Evolve opened its first centre in Mumbai in April 2008, and within a short span of 14 months grew to 7 more centres as per the target laid down. There has been no looking back and looks at opening two new centres every quarter in targeted cities from now on till March 2012. With the current centre already 8 centres, Evolve will have 20 centres by end of 2010 with an investment of around Rs 60 crore. It will target all metros and upcoming Tier II cities to reach out to the ever growing youth and emerging middle class population in these cities.

Evolve spas which are endorsed by well-heeled homemakers, jet-setting entrepreneurs, professionals and media-savvy celebrities has six centres: Prabhadevi, Walkeshwar, Bandra, Vile Parle, Borivli and Thane. With an average sqft of 2500 and managed by Dr Abhjit Desai, Kaajal Anand & Saharsh Daga, the one-stop centre, Evolve offers a range of scientific makeover solutions to help you enhance your beauty. Using state-of-the-art equipment, the internationally qualified panel of doctors provides patient centric solutions and offers the latest and safest treatments.

The Prabhadevi Centre with an area of 4,000 sq ft is India’s first international Medspa and the only center that provides day-care room. The Walkeshwar Centre provides the most advanced cosmetic treatments. An added highlight of Evolve at Walkeshwar is its Wellness Spa section that offers services like Deep Tissue Massages, Thai Yoga Therapy, Lava Stone Therapy and Reflexology.

About Evolve

Evolve, a med spa was opened in the year 2007. Evolve, a joint venture between Yash Birla group and Pacific Healthcare, is one of East Asia’s leading healthcare providers with healthcare facilities in Singapore, Hong Kong, and China. Evolve has recently been chosen as the Smile, Makeover and Wellness Partner by the prestigious beauty pageant Pantaloons Femina Miss India. It aspires to be aspirational in its branding and affordable in its pricing as it strives to meet the beauty and cosmetic needs of modern India.

About Yash Birla Group

The Yash Birla Group is an INR 30 Billion conglomerate of over 20 diversified companies which run the gamut from established sectors like Auto & Engineering, Textiles & Chemicals and Power & Electricals to emerging sectors of today like Wellness & Lifestyle, Education & IT. Today the group has 9 listed entities in India.