Qatar's transformation from also-rans to Asian Cup finalists was meticulously planned and has been years in the making -- and has finally given Qataris some swagger as they prepare to host the World Cup.
The wealthy Gulf state has long projected its power through football, notably by winning the right to host the 2022 World Cup and by buying Paris Saint-Germain, the club of Neymar, the world's most expensive player.
What was missing was a respectable national team, but Qatar seem to have solved that problem after putting together a record-breaking run in hostile conditions in the United Arab Emirates.
Plastic bottles and even shoes rained down on the Qatari players as they thrashed the hosts 4-0 to reach their first Asian Cup final, keeping an unprecedented sixth clean sheet in the process.
The ongoing Gulf blockade of Qatar has sent tensions sky-high, and with Qataris largely barred from UAE the Maroons have been virtually bereft of fans. But despite this, they have cut a swathe through the competition.
Almoez Ali has netted a record-equalling eight times, and Qatar's goal difference of scored 16, conceded none is the best in Asian Cup history.
It is a far cry from 2015, when Qatar lost all three group games and left with zero points, with the prospect of World Cup embarrassment looming on the horizon.
But whatever happens in Friday's final with Japan, Qatar have shown they need to be taken seriously in 2022, despite being the World Cup's first post-war hosts not to have previously played in the competition.
- 'Like a family' -
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