Actor calls for benchmarking Kolkata's street food

Image
Press Trust of India Kolkata
Last Updated : Jan 24 2014 | 7:33 PM IST
The city of Manna Dey's 'Bhajphori Manna', having the most varied ranges of street food, had another first with the ubiquitous 'egg and chicken roll' getting a logo and brand.
P C Sorcar's magiaian-actgr daughter Mumtaj Sorcar said, "As a quintessential Kolkatan, who loves to gorge into any kind of street food - from yummy phuchka to hot kathi rolls and chowmein - this is one step forward to have a benchmark."
"This gels well with the city metamorphed into a entertainment and lifestyle hub in the east, whose fabled street food has been featured in national and international channels," the Bhooter Bhabisyot actor said about Kolkata's rolls now globally branded as the "Gr8! Rolls N Wraps."
She wished there were more documented works and features themed on Kolkata's food culture, including street cuisine.
"Kolkata's iconic food song Ami Sri Sri Bhajohori Manna encapsulates the city's appetite for sizzlers to sweets.
I would also expect one day the 'Bharer Cha' (city's unique tradition to serve tea in typical earthen pots) will be similarly bracketed as an international label," contemporary poet-lyricist-singer-romanticist Joy Sarkar said.
Neha Sharma, spearhead of the initiative to branding 'typical street joint rolls', said, "For Kolkatans who swear by rolls to the foreign customers our motto is to bring this type of food to a common standard using less oil.
"Besides serving in select eateries the branded variety we implore hawkers here and in district towns and other parts of Bengal not to use too much oil, follow certain basic norms and shun any artificial preservatives," she said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 24 2014 | 7:33 PM IST

Next Story