Alpenliebe Makes a Chatpata Splash

/ -- Perfetti Van Melle India has entered the tangy (Chatpata) fruit candy segment with the launch of 'Alpenliebe Chatpata' . The launch of Alpenliebe Chatpata marks yet another innovation by Perfetti Van Melle, the market leader in the Indian confectionary market. Available at Re 1, the new variant has a slurpy chatpata mango shell and liquid filled core leading to a burst of tangy flavour. The new campaign for Alpenliebe Chatpata is being aired across leading TV and digital channels.

(Photo: https://mma.prnewswire.com/media/838546/Alpenliebe_Chatpata.jpg)
Speaking about the new launch, Rajesh Ramakrishnan - Managing Director of Perfetti Van Melle India said, "Perfetti Van Melle has always been about innovating in the confectionery category. I am excited that we are entering a large & growing market segment with our power brand Alpenliebe. We believe we have a winning proposition and we are backing it with a powerful 360-degree campaign."
Speaking about the new product and TVC, Rohit Kapoor - Director Marketing of Perfetti Van Melle India said, "As we celebrate our 25th year in India, we are proud to welcome the newest member, 'Chatpata', to the Alpenliebe family. The Alpenliebe Chatpata product and the new communication have received extremely positive reaction so far, and we're looking forward to a successful addition to our portfolio. The new communication plays up the typical chatt sound, which highlights the consumption ritual associated with tangy flavour and triggers a chatpata spin to the story."
Commenting on the campaign, Kapil Batra, Creative head, McCann Delhi, said: "The name is Chatpata, the taste is Chatpata. It called for an idea that's Chatpata too. That's how 'Chatpata Khol Chatpata Bol' was born. To bring this idea alive, the Alpenliebe family is back. And so is the banter between Boman and his son. In sync with the previous Alpenliebe campaigns, this one too has the family sharing a light moment together with Alpenliebe at the centre of it."
Please find below the YouTube link to the TVC for your reference: https://www.youtube.com/watch?v=5cXw-ieTVvY
Agency Credits
Agency: McCann Worldgroup Creative team: Prasoon Joshi, Kapil Batra, Gourav Verma, Jeet Kalra Account Management team: Richa Bhatia
PH Credits
Production house - Early Man Film Pvt Ltd Director - Abhinav Pratiman EP - Anand Menon Producer - Amarjeet Phukan DOP - Tanay Satam Music Director - Abhishek Arora
About Perfetti Van Melle