The duo is acting together after four years to endorse Kalyan Jewellers Mudhra collection.
The jewellery brand has roped in Jaya Bachchan as its most recent brand ambassador, a statement said, adding the Mudhra collection comprises fine antique handcrafted jewellery.
"Kalyan Jewellers' initiative to bring Indian cinema's iconic couple together to launch the collection is in line with the strong and timeless appeal of the Mudhra collection," the company said.
"Sharing the screen with Jaya has always been special and I look forward to many more Kalyan Jewellers precious moments with her," said Amitabh.
"The attributes of the Mudhra collection presented the perfect platform to introduce the first family of Indian cinema as the brand ambassadors," T S Kalyanaraman, CMD of Kalyan Jewellers, said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
