Apple on Friday said it is banning vaping-related apps from its App Store due to concerns that e-cigarette use can damage lungs or even kill people.
Apple vets what is allowed on the shelves of its virtual shop that serves as the sole outlet for apps available to its popular mobile devices, including some 900 million iPhones in use around the world.
"Recently, experts ranging from the CDC to the American Heart Association have attributed a variety of lung injuries and fatalities to e-cigarette and vaping products, going so far as to call the spread of these devices a public health crisis an a youth epidemic," Apple said in response to an AFP query prompted by an Axios report.
"We agree, and we've updated our App Store Review Guidelines to reflect that apps encouraging or facilitating the use of these products are not permitted."
"Our hope is that others will follow our lead and follow with their own powerful message that nicotine and nicotine addiction caused by e-cigarette use are leaving thousands sick and dying across the globe."
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