As royal wedding nears, brands benefit from 'Meghan effect'

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AP London
Last Updated : Apr 12 2018 | 2:00 PM IST

Canadian fashion designer Bojana Sentaler stared at her television on Christmas Day to see if Meghan Markle had a gift for her.

She did. As Prince Harry's future bride left a church service on the grounds of Queen Elizabeth II's private country estate, Sentaler spotted a cuff detail on Markle's camel alpaca coat that told her customers would be flocking to her website.

"I was looking for the ribbed sleeves, hoping it was a Sentaler coat," said the designer, who met Markle when she was a mere TV star. "And as soon as I saw that, I was so happy and so excited and it was the best Christmas present I could ever wish for."

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First Published: Apr 12 2018 | 2:00 PM IST

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