Baidyanath to make FMCG foray with cosmetics, wellness pdts

The Rs 800-crore Baidyanath Group is set to make a foray into FMCG segment with the launch of cosmetics and wellness range under 'Mantra' brand.
"We are entering into chemical-free cosmoceutical sector under the brand Mantra. We plan to introduce herbal medicines in newly emerging therapeutic segments, including diabetology, cardiovascular diseases and hepatology," Shree Baidyanath Ayurved Bhawan Executive Director Anurag Sharma told PTI here.
Kolkata-based Shree Baidyanath Ayurved Bhawan (Baidyanath) have been pioneering ayurvedic healthcare since 1917, with 10 ultramodern manufacturing facilities, offering more than 700 formulations in various parts of the country.
"We have got Mantra cleared by the USFDA and successfully launched the products in the US market. We are now launching in India to start with tier-I cities by March 2016. The 40 products under Mantra brand will get manufactured at the company's facilities in Himachal Pradesh," Sharma said.

The cosmoceutical sector is estimated at USD 20 billion and growing at 25 per cent per annum.
Although these segments are growing rapidly, at present there are no herbal remedies available for such lifestyle diseases in the country.

The R&D facility actively collaborates with various academic institutions and government-run hospitals to assess the applicability of its research findings to practical situations, he added.
Set up close to the source of the herbal ingredients, most of our units are GMP and ISO certified. Manufacturing a range of over 700 patented Ayuvedic products, our analytical laboratories also use equipment that adhere to GMP standards.

Our commitment is to deliver authentic and effective Ayurvedic remedies that are affordable. For this purpose, the company has set aside substantial funds to be invested in R&D projects.
The company has recently launched ayurvedic mouth freshener brand name, Ullas, which is totally tobacco and nicotine free and made with government approved herbal ingredients.
On the company's growth plan, Sharma said, we are targeting to achieve Rs 100 crore sales from Mantra brand in the two years period. With the launch of more products, the company aims to achieve 25-28 per cent CAGR and turnover of Rs 1,200 crore in next 3-4 years period.