Birla Sunlife AMC set target of Rs 2.5 trillion by March 2018

Fourth largest fund house in the country, Birla Sun Life Asset Management Company (BSLAMC) is looking at achieving its total assets under management to Rs 2.5 trillion by March 2018 from the current AUM at Rs 1.84 trillion, a top company official said.
"We at BSLAMC are looking at achieving total AUM at Rs 2.5 trillion by March 2018 from the current level of Rs 1.84 trillion," Birla Sun Life Asset Management Company chief executive A Balasubramanian told PTI here today.
The company has seen good inflow of capital during the April-December, 2016 across its offerings. It has added 5.5 lakh new folios in overall during the period and now its total folios stand at 34 lakh.

Similarly, 3.8 lakh new investors have come to the company's fold during the period, thus increasing its investor-base to 28 lakh at present.
On Systematic Investment Plan (SIP), the company has currently got 11 lakh folios and it is getting Rs 420 crore under SIP per month as of now. A year ago, the company was able to add Rs 281 crore per month under SIP-a growth of 48 per cent, he said.
"We will double our SIPs to Rs 1,000 crore per month from its current level of Rs 420 crore per month and folio count to 25 lakh from current level of 11 lakh by March, 2018," he said.

"We have got two focused days of the month devoted on SIP building and we are targeting new investors to join under our SIP programme," he said, adding "We are having goal-based SIP campaign across the country for this."

Giving details of company's strategy, he said "We have got Frontline Equity Fund which is one of the largest funds we have under the large-cap category, having AUM of Rs 13,700 crore at present."
The fund has seen net inflow of Rs 2,000 crore during the nine-month period.
Talking about Balance 95 Fund which is one of the
largest balanced funds the company is having, Balasubramanian said, "We plan to increase the AUM to Rs 10,000 crore by March next year from the current AUM size of Rs 6,000 crore."

Coming to Equity Fund which has seen the net inflow of Rs 1,200 crore during past nine months and having current AUM of Rs 3,500 crore, Balasubramanian said his company would like to increase its AUM to Rs 6,000 crore by March next year.
On Advantage Fund which has seen net inflow of Rs 1,000 crore during nine months in past, he said company plans to double its AUM to Rs 5,000 crore by March next year from the current level of Rs 2,500 crore.
In fixed income category, the company is having Dynamic Bond Fund which is the largest fund under dynamic bond fund category which has seen net inflow of Rs 1,800 crore during past nine months and which was having current AUM at Rs 15,000 crore.

"We have plans to increase the AUM of our Dynamic Bond Fund to Rs 20,000 crore from the current level of Rs 15,000 crore in next one and half year's time," he said.
Speaking on Medium Term Plan, which falls under fixed income category and which has seen an inflow of Rs 3,800 crore in past nine months, he said the company is looking at increasing its AUM to Rs 15,000 crore by March next year from its current AUM size of Rs 9,000 crore.