Prime Minister Theresa May was riding high when she called a snap election on April 18, having kicked off Brexit proceedings and boasting a double-digit lead over the rival Labour party.
But in recent weeks, the Conservative leader has seen her popularity wane as the political debate shifted from EU membership to domestic policy and her own record on security.
"Give me your backing to lead Britain, give me the authority to speak for Britain, strengthen my hand as I fight for Britain," May urged voters on Tuesday in Stoke-on-Trent, the city that registered the highest vote for leaving the European Union.
The Conservatives have run a presidential-style campaign, promoting May as the "strong and stable" leader to fight Britain's corner in Brussels and warning that Labour's Jeremy Corbyn is not up to the task.
Despite being seen as an unlikely leader -- one who has faced off a rebellion by his own MPs -- Corbyn has gained momentum during the election campaign and regularly attracts big crowds to his rallies.
Labour gained a boost following the May 18 release of the Conservatives' manifesto, outlining elderly care costs which the tabloids dubbed the "dementia tax".
A "Liar, Liar GE2017" election protest song which targeted May and the Conservatives has made waves, reaching number four in the weekly charts on Friday.
But even though the prime minister has faced a tougher campaign than expected, the Conservatives are still ahead in the polls.
According to a poll published Tuesday by the group Survation, May's one-time 20-point lead over Labour has shrivelled to just over a single point -- 41.6 percent to 40.4 per cent.
Ladbrokes predict the Conservatives' present majority will rise from 17 to 70 seats, while William Hill suggests a more modest increase to between 40 and 50.
Since failing to predict the outcome of the last general election and the Brexit referendum, pollsters have adjusted their methodologies and broadly show the Conservatives ahead despite their lead narrowing.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
