CavinKare revamps fairness product portfolio

: Fast moving consumer goods major CavinKare Monday said it was revamping the fairness portfolio with an eye on increasing market share in the segment.

Under its rebranding exercise, the city-based company unveiled its flagship fairness brand - Fairever and also introduced another product Fairever Next.

"The new line of products with a natural twist will aim to capitalise the opportunities in the Rs 3,000 crore face care market..", a company statement said here.

With the re-launch, the company aims to further strengthen its position and increase market share in the category.

"The buoyant skin care market in India is witnessing dynamic shifts in consumer preferences day by day. We have made significant investment in our new product and we are confident that this will create excitement in our consumers giving them utmost product satisfaction", company Director and CEO, Personal Care and Alliances, Venkatesh Vijayaraghavan said.

As part of the re-launch, the brand's logo has undergone transformation from an elephant shade of pink into a bright, bold red representing "stronger personality".

"With the new formulation and introduction of Fairever Next, the brand aims to cater to the needs of modern consumers both in urban and rural market.

The new range of Fairever creams are available from Rs eight at retail stores and e-commerce platforms.