Donald Trump has railed against China's massive trade surplus while the European Union and US companies have complained about a lack of access to the huge market.
Speaking to a Communist Party committee on financial and economic affairs, Xi called for "expanding imports while stabilising exports", state-run media reported on Tuesday.
China's leaders trying to transform the economy from a reliance on exports and state investment to one driven by domestic demand, though that has led to a slowdown in growth to 26-year lows.
The large US trade deficit with China was a major talking point for Trump during last year's presidential campaign, when he claimed Beijing had "stolen" millions of jobs from Americans.
He also accused China of manipulating its currency to support its exports -- a charge he has dropped since taking office in January.
In his statement on Monday, Xi called for measures to liberalise trade and simplify import procedures while reducing tariffs on certain consumer products.
At the World Economic Forum in Davos, Switzerland, at the start of the year, Xi stood out as a defender of free trade and globalisation in the face of Trump's protectionist rhetoric.
But foreign firms in China have long pointed out the obstacles to doing business in the country, where they say domestic companies enjoy distinct advantages.
"A market environment featuring fair play should be created in the country," Xi said in his statement, noting that "national treatment in laws and policies should be granted to foreign-funded companies after they enter the market.
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