AI technology: China's Xinhua unveils world's first virtual news anchors

The digital anchors offer certain advantages over humans, Xinhua said

Xinhua news anchor
China's state-run Xinhua News Agency debuts 'AI anchor' to read the news
AFP | PTI Shanghai
Last Updated : Nov 09 2018 | 9:04 PM IST

China's state-controlled news broadcasters have long been considered somewhat robotic in their daily recitation of pro-government propaganda and a pair of new presenters will do little to dispel that view.

Calling it a "world first", Xinhua news agency this week debuted a pair of virtual news anchors amid a state-directed embrace of advanced technologies such as artificial intelligence (AI).

Based on the appearances of two flesh-and-blood Chinese news presenters, the computerised avatars read out text that is fed into their system, their mouths moving in tandem with the reports.

Xinhua said the "AI Synthetic Anchors", one for Chinese and one for English news, were developed along with Sogou Inc, a Beijing-based creator of search engines and voice-recognition technology.

China last year unveiled plans to become a world leader in AI and other high-tech fields, though it has since toned down the rhetoric amid a trade war with the United States, which has included accusations by President Donald Trump that China steals US technologies.

The digital anchors offer certain advantages over humans, Xinhua said, such as being able to work 24 hours a day and to quickly disseminate breaking news.

"The AI Synthetic Anchor has officially become part of the Xinhua reporting team. He will work together with other anchors to bring you authoritative, timely and accurate news and information in Chinese and English," Xinhua said.

The anchors have appeared on some Xinhua online and social media products, but it was not immediately clear how extensively they would be used by the agency.

Rather than true AI, however, the Xinhua presenters merely react to text that is fed into their systems, the agency said.

True AI involves machines that can think, make decisions and take action on their own.

The avatars debuted this week during the World Internet Conference, an annual convention in the eastern Chinese city of Wuzhen organised by China's government.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 09 2018 | 8:15 PM IST

Next Story