He told the state Assembly that the implementation of total prohibition was not effective in the state and the LDF government's new liquor policy would be framed after considering the interests of tourism sector.
Liquor consumption in the state has not come down after the previous UDF government's liquor policy of closing down bars and stopping of serving foreign liquor below the category of five star hotels, he said.
Detailing various steps taken by the government to reduce the liquor consumption, he said a mass awareness drive was already on with the support of library councils across the state.
One of the major initiatives of the government in this regard is 'Vimukthi', an awareness mission against liquor and narcotic abuse, he said.
The minister also maintained that LDF government's liquor policy was not total prohibition but abstinence.
Over 700 bars below the category of five star hotels had been closed down in the state as per the liquor policy of previous UDF government with a goal of total prohibition by 2023.
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