Coca-Cola to launch over 10 products a year through incubation

Beverage major Coca-Cola plans to launch 10 new products in India this year through its incubator which uses insights based on consumer feedback.

Besides, the company would also come out with new product range in the dairy segment, said a top company official.

"The idea of the incubator is to ensure that we can do many products," said Coca-Cola India and South West Asia President T Krishnakumar.

He further said: "Our present target is to really first try 10 products a year and then eventually want to scale up 25 or 30 products because we see whole lot of activity happening in the market."
"We would keep renewing and refreshing our portfolio," he said adding that" we would try to renovate it with relevant and exciting product."
Krishnakumar further added:" So you would see coming out with a range of dairy products."