The Kruidvat chain of drugstores posted a statement on its website saying the coloring books, which went on sale this week, were immediately pulled from shelves after the discovery of an "inappropriate image."
The image shows Hitler giving a Nazi salute. On his left arm is a red band with a swastika.
Without directly referring to Hitler, the company says it is investigating how the image got into the books "despite various checks of the content."
Kruidvat declined further comment Thursday. It was not clear how many of the books were sold.
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