Comparison of Winnie the Pooh with Xi too much for China gamers to bear

A Taiwanese games company whose latest offering contained a hidden comparison of Chinese President Xi Jinping to Winnie the Pooh apologised Sunday after gamers in China boycotted the product.

Horror adventure game "Devotion" was unveiled by Red Candle Games earlier this month and had generated much buzz among gaming communities in Taiwan and China.

But in one scene, an ancient Taoist scribble pasted on a wall was found to contain the Chinese characters "Xi Jinping, Little Bear Winnie" - Winnie the Pooh's Chinese name.

AA Milne's loveable but slow-witted bear with a weakness for honey has been used in past memes to poke fun at Xi, prompting Chinese censors to block all mentions of