Dentsu Aegis acquires majority stake in Milestone Brandcom

Company, with this acquisition, becomes the leading centre of excellence within India's OOH market

Dentsu Aegis Network has acquired a controlling stake in Milestone Brandcom, the leading Out-of -Home (OOH) advertising and integrated media company in India.

With the acquisition of Milestone Brandcom at an undisclosed amount, combined with Posterscope - Dentsu Aegis Network's global outdoor media agency - Dentsu Aegis Network becomes the leading centre of excellence within India's OOH market in terms of quality and volume, a company statement said here today.

Milestone Brandcom will retain its identity, branding and culture and share its knowledge in creative and OOH planning with the group, Dentsu Aegis Network said in the release.

Founded in October 2009 and led by Founder and Managing Director Nabendu Bhattacharyya, Milestone Brandcom is a leading integrated outdoor media agency in the country and is India's largest OOH company based on billings.

The 175-member team of specialists at Milestone Brandcom have more than 100 active clients across a wide range of industries, and provide a full service comprehensive OOH offering which includes an event promotion activation division, rural OOH activation, retail and digital OOH division, the release said.

Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

Dentsu Aegis Network Asia Pacific CEO Nick Waters said, "Milestone Brandcom is a highly awarded and well respected agency in India. This acquisition marks another significant step as we build a high quality and scaled group in India."

Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin said, "Milestone Brandcom is not only a market leader but also a pioneer of several developments in the OOH industry in India. Posterscope was already amongst India's fastest growing brands. This investment now establishes clear leadership for us in this very important medium, making us the leader in the OOH and OOH retail space in India.