Diamond Producers Association launches India operations

The Diamond Producers Association (DPA) today announced the launch of their operations in the country to build confidence among consumers.
"India, which polishes 85-90 per cent of the diamonds in the world, accounts for a mere 7 per cent of the global consumption. We believe this presents a huge opportunity for us to build the India market by promoting the integrity and reputation of diamonds and ensuring the sustainability of the industry," DPA CEO Jean-Marc Lieberherr told PTI here.
DPA has initially reached out to 3,000 retailers in order to train and educate them about diamonds, he said.
"We will gradually expand our training across the country. Initially we have reached out to 3,000 retailers with the existing materials," he added.

The DPA is an alliance of seven of the largest diamond mining companies in the world, which together represent over 75 per cent of the world's diamond production.
Its members are ALROSA, De Beers, Dominion Diamond, Gem Diamonds, Lucara Diamond, Petra Diamonds and Rio Tinto, are the leading miners globally.
Lieberherr said, DPA is working with the Gem and Jewellery Export Promotion Council (GJEPC) to build trade relationships, best practices and a strong consumer connect through various market development initiatives.