Direct Cash Transfer Scheme figures in Govt Calendar

The calender based on the theme 'Bharat Nirman - Sabka hit, Sabka Haq', was released by the Department of Audio Visual Publicity in the presence of Information and Broadcasting Minister Manish Tewari, Communications minister Kapil Sibal, Minister of state in the PMO V Narayansamy and Press Council of India chairperson Justice Markandey Katju.

While the month of January displays the Aadhar based Direct Cash Transfer Scheme, February shows PM's 15-point programme for welfare of minorities.

March displays 'Sarva Shiksha Abhiyan', April the - Mid Day Meal Scheme while Mahatama Gandhi National Rural Employment Guarantee Scheme (MNREGA) is the picture for the month of May.

Immunisation (June), Saakshar Bharat Abhiyan (July), Janani Shishu Suraksha Karyakaram (August), Empowerment of scheduled castes (September), Pradhan Mantri Gram Sadak Yojana (October), Rajiv Gandhi Grameen Vidyutikaran Yojana (November) and the Indira Awas Yojana (December) are the other schemes displayed in the calendar.

Speaking on the occasion Tewari said, "We dedicate this calendar to aam aadmi."

He said that he had for a moment wondered about the relevance of calendar in a digital age but DAVP chief Frank Noronha had reminded him of people away from the metros who still need a calendar.

"As the UPA government moves into the next level of the entitlement based campaign, which we launched in 2004 with the beneficiaries transfer scheme, I think the role of DAVP as all the other media vehicles of the government of India becomes extremely more critical," Tewari said.