Bajpai, former Head of Communication & Experience, Tata DoCoMo in India, would focus on consolidating Dish TV market and strengthen organisational capabilities, the Zee group firm said in a statement.
"This move is a testimony to the vision and commitment of Dish TV to bring in the best talent from the industry at the helm to build a strong organisation and steer Dish TV through the next phase of growth by capitalising on the immense opportunities in this environment," Dish TV said in the statement.
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He has also worked with companies as Spice Hotspot, Bharti Airtel and Idea Cellular.
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