The West Bengal government has roped in two popular faces of the film industry here to ask people to have meat, the sale of which has taken a toll following the carcass meat scandal that surfaced in late April.
The two, Bengali film superstar Prosenjit Chatterjee and heroin Nusrat Jahan, have taken part in a 50-second video produced by the department of information and cultural affairs.
"I readily agreed to be featured in the campaign on being asked by Chief Minister Mamata Banerjee to dispel misgivings among people about buying meat and be careful to check its freshness before purchase," Chatterjee told PTI.
There is no logic behind shunning meat altogether by non-vegetarians, he said.
"We have asked people to be on guard against rumours and be alert while buying the product," Jahan said.
Regarding processed meat sold in packets, the two actors advocate checking the Food Safety and Standards Authority of India mark on packets and looking for the date of expiry before buying.
The footage is already being aired on certain TV channels.
The carcass meat scandal was first reported after the police arrested three persons for allegedly transporting animal carcasses obtained from a garbage dump to city restaurants. More arrests followed and the people got scared of having meat, affecting business of thousands of people.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
