ED eyes Rs 100 cr revenue from homecare products

E-Vision, an original equipment manufacturer (OEM) to brands like Voltas and LG, is eyeing Rs 100 crore revenue over the next two years from its own brand of home electronics like induction cooktops, water purifiers and air conditioners.
The company, which launched its range of Bluetooth- enabled induction cooktops priced Rs 3,999 in partnership with eCommerce major Snapdeal, plans to launch new products every quarter.
"We are starting with induction cook tops and will soon introduce water purifiers, juicer and mixer grinders and air conditioners. There will be an element of innovation in each of these products, like our cooktops," ED Director Ajay Singhania told PTI.

He added that the company expects to get Rs 100 crore in revenue over the next two years from its own range of products.
"We have been an OEM for companies like LG, Voltas and Havells. We expect our homecare business to fetch us over Rs 400 crore this year from Rs 340 crore last year," he said.
The ED range of induction cooktops come with in-built speakers and USB port, allowing users to play music and charge their mobile phones as they cook. It will be sold exclusively on Snapdeal till Diwali.