Emami to explore new overseas manufacturing units to meet growing demand

The company expects to consolidate its position in the Gulf Cooperation Council

Fast-moving consumer goods (FMCG) company Emami is exploring options to set up new manufacturing units in international markets to meet the growing demand.

The company, which now has a single manufacturing unit in Bangladesh, is also stepping into the African markets of Nigeria and Ghana by launching products, it said in its annual report.

Director of Emami Prashant Goenka said, "Emami will strengthen its position in the existing markets and also simplify logistics in Russia, where the demand is expected to rebound".

"Emami is evaluating manufacturing options in other international markets", he said.

The company said that it expected to consolidate its position in the Gulf Cooperation Council (GCC) countries as it had offices in the UAE.

Regarding the outlook of the FMCG sector in the country, the company said that consumer demand was expected to increase and the overall market was likely to grow at 14.7 per cent compound annual growth rate (CAGR).

The rural FMCG market was expected to grow at 17.7 CAGR, it said.

With the implementation of GST (goods and services tax), the company was ready to take full benefit of the emerging opportunity, the report said.