Facebook removes profile frame targeting religious minority

Facebook said Wednesday it has removed a profile frame targeting Pakistan's long-persecuted Ahmadi community as the media giant continues to grapple with the proliferation of hate speech on the social network.

Profile frames are filters Facebook users can add to their pictures that often promote a cause, celebrate a holiday, or commemorate an event or tragedy.

The frame withdrawn by Facebook called for the death of the Ahmadis in Urdu and was widely shared in Pakistan.

"We have removed the Profile Frames in question for violating our rules, and have ensured that they're unavailable for future use," a Facebook spokesperson told AFP via email.

"We do not tolerate any content -- including anything shared within Profile Frames -- that incites violence, and we remove this content whenever we become aware of it."