Federal Bank-Max Bupa in sales pact

The Kerala-based private sector lender Federal Bank today entered into an agreement with Max Bupa to sell the latter's health insurance plans.
Talking about the tie-up, Max Bupa chief executive Manasije Mishra said, "Max Bupa offers need based products and services, fine-tuned to the needs of Federal Bank customers. I am confident that through this partnership, we will be able to enable the beneficiaries to live healthier and more successful lives."
Federal Bank's retail and international banking head Surendran A said this arrangement with Max Bupa will help it offer innovative health insurance solutions that would add value to the lives of its customers.

The bank has a customer base of 24 million households across 1,163 branches.
Max Bupa Health Insurance is a 74:26, joint venture between Max India and international healthcare provider Bupa.
**********

Gandhi Films Foundation to show rare footage of Gandhi * Non profit group Gandhi Films Foundation has compiled a short film having "rare" footage of Mahatma Gandhi during the salt satyagraha period in April 1930.
In a statement today, the group said the short film, that has rare footage of Mahatma Gandhi during the Salt Satyagraha of April 1930, is about 15 minutes long.
The foundation aims to draw students during summer vacation and spread awareness about Mahatma in today's generation, it added.

The short film would be showed at Gandhi Films Exhibition in Mumbai till May 31.
**********
Iviomics introduces ERA technology to assist IVF patients * Iviomics Research (India) announced here today that it has introduced Endometrial Receptivity Array (ERA) technology which increases chances of pregnancy in mothers struggling with repeated embryo implantation failure.
"Previously, doctors had no choice but to repeat in-vitro fertilisation (IVF) cycles till there was a success or otherwise. Now, after ERA, timely implantation is possible which increases the success rate of pregnancy and reduces the time that patients have to wait to achieve a pregnancy," Iviomics India's Medical Director Pere Mir said in a statement.

ERA results are consistent in different cycles of the same patient when hormonal treatment is maintained, company sources said.
"The best benefits of ERA are achieved for patients who have failed an implantation with apparently good looking embryos in a physically normal looking uterine cavity," city based Nova IVI Fertility Clinical Director & Consultant Richa Jagtap said in a statement.