Ford India sales down about 15% in January

Company's domestic sales declined marginally to 6,647 units last month as against 6,706 units a year ago

Ford India today reported 14.79 per cent decline in total sales at 9,061 units for January.

It had sold 10,634 units in January 2014, Ford India said in a statement.

Ford's domestic sales declined marginally to 6,647 units last month as against 6,706 units a year ago, it added.

The company said exports during the month stood at 2,414 cars as compared to 3,928 units in January 2014.

Ford India Vice President (Marketing, Sales & Service) Anurag Mehrotra said: "The rollback of excise duty concessions has further contributed to the prevailing low consumer sentiment."

While the auto industry welcomed RBI's recent move to reduce interest rates, a lot more needs to be done to restore the sector on a growth trajectory, he said.

"We hope that the government will continue its pro- consumer, industry-friendly reform policy and introduce measures to boost demand in the upcoming budget," Mehrotra said.