The conservative ex-governor kicked off his campaign with a sleek campaign website featuring a high-tempo video promising to "do right and risk the consequences."
The website touted the number of jobs created and times taxes were cut during Perry's time in office in Texas. He plans a speech later today at a small airport as part of his campaign rollout, local media reported.
Perry,65, who was the longest serving governor in Texas history, had a failed, gaffe-ridden presidential bid in 2012.
There are some 16 possible Republican candidates, and about five are bunched at the top of polls with around 10 percent support each, according to the Quinnipiac University Polling Institute.
Hillary Clinton is the early frontrunner in the Democratic field with no current close competition.
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