"Fruits are increasingly becoming 'unaffordable' as prices have skyrocketed by 40-45 per cent, particularly in metros and major cities due to unseasonal rain over the last few months," Assocham said in a survey report.
More than half of the lower middle class population has been forced to skip or squeeze their budget for fresh fruits because of the rising prices of seasonal fruits, said the survey.
Prices have also gone up in case of other fruits like bananas which used to sell at Rs 30-40 per dozen in the past year are now retailing at Rs 60-65 per dozen. Similarly apples are being sold at double the price of last year with the prices of imported varieties going up further.
It said the maximum impact of this price rise has been felt in major cities like Delhi, Mumbai, Chennai, Ahmedabad, Kolkata, Hyderabad and Pune.
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