Jhala was earlier the Chief General Manager at GCMMF, the company said in a statement.
"GCMMF has plans for doubling its current turnover of Rs 25,000 crore by 2020 and his new role in the organisation will help in contributing to the achievement of the same," it added.
Jhala has nearly three decades of experience in GCMMF.
He had joined the organisation in 1986 as a product manager and assumed various responsibilities in sales and marketing.
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