Godrej Locks and ADND Architects Collaborate to Curate a Unique Installation Endorsing Home Safety at Godrej L'Affaire

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Press Trust of India MUMBAI
Last Updated : Feb 28 2020 | 9:50 AM IST

/ -- Godrej Locks, a brand synonymous with trust, quality, and safety, collaborated with ADND, a prominent architecture and interior design firm, for a unique installation at the recently held Godrej L'Affaire - a one-day curated experience to define future lifestyle trends. The installation endorsed home safety with a message that encouraged people to bring a lifestyle change and become the 'Agent of Safety'.

In November 2019, Godrej Locks kick-started #AgentOfSafety campaign on the first-year anniversary of #HarGharSurakshit, India's biggest public awareness campaign by the brand to make citizens home safety conscious. Through #AgentOfSafety campaign, the brand aims to drive behavioural change towards home safety. The design of the installation was envisioned keeping in mind the #AgentOfSafety campaign.

On this occasion, Mr. Shyam Motwani, Executive Vice President and Business Head, Godrej Locks, said, "Godrej L'Affaire is a premium platform in the space of luxury & lifestyle and a great opportunity for us to reach out to people to create awareness of home safety. Our idea was project safety as the heart of every home. We are thankful to ADND who collaborated with us to conceptualize and design the installation endorsing the message of home safety successfully. Through this initiative, we want more and more people to commit themselves to become #Agentsofsafety and pledge to pay attention to the safety of their homes."
About Godrej Locks:
Godrej Locks is a business unit of Godrej Locks & Architectural Fittings and Systems which is part of Godrej & Boyce Mfg. Co. Ltd
About ADND:

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Feb 28 2020 | 9:50 AM IST

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