"Everyone should follow basic hygiene as it reduces child mortality and also creates a clean environment. We do need help of Government and NGOs. It's a team work. We are grateful to the government for coming up with 'Swachh Bharat Abhiyan' campaign," Kajol told PTI here today.
The 41-year-old Bollywood actress, who is the handwashing ambassador and advocate of HUL health soap Lifebuoy's "Help a Child Reach 5" campaign, unveiled a film revolving around a pregnant mother that also highlights the importance of washing hands with soap.
"The film showcases the emotional journey of a pregnant mother and her aspirations for her child. It highlights the importance of washing hands with soap. I was touched seeing the film and I would show it to my kids also," said the mother of two.
The "My Name Is Khan" actress feels that star power helps in providing momentum to campaigns focusing on social causes.
Kajol, since 2013, has been associated with the HUL campaign on handwashing with soap centred around children.
"I am happy that we are reaching millions of people with lifesaving message on hygiene. I am proud to be a part of this programme over the past three years," she added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
