"Our initial target is that all schools, particularly where the girl child goes, by June, that is this month, we should have a 100 per cent rate of toilets.
"It has been included as a part of the CSR (corporate social responsibility) programme. A lot of incentives in our fiscal policy have also been announced," Jaitley said here at the Swachh Bharat programme adopted by Jubilant FoodWorks, the owner of the famous fast food chain Domino's Pizza.
He termed Swachh Bharat as "a preventive health care programme".
"The per capita expenditure on diseases caused by dirt and and environment which is not clean is huge. Its consequences on human health, on quality of life are enormous," he added.
"It's for this reason that the Prime Minister chose the Independence Day for the Swachh Bharat campaign."
The campaign, Jaitley said, has caught the imagination of the entire country, as "people accepted and adopted it as their programme".
He regretted that the value of cleanliness highlighted by Mahatma Gandhi in his multi-faceted discourses has taken a backseat down the line.
"And the consequences are very obvious. It's not merely that your surroundings are dirty, it's not merely that the environment is polluted. The impact it has on the quality of life has to be understood," Jaitley stressed.
Calling upon Jubilant FoodWorks to adopt the Clean India mission, Jaitley hoped that other corporate houses follow suit and take the campaign forward in a big way.
He said these kinds of programmes need a lot of hand-holding and encouragement.
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