Hero MotoCorp aspires for leadership slot in scooters

Image
Press Trust of India Kolkata
Last Updated : Feb 15 2016 | 5:42 PM IST
Hero MotoCorp today said it aspires for leadership position in the scooter segment.
"We are already leader in motorcycles. Our aspiration is for leadership in scooters also," Hero MotoCorp Head (National Sales) A Srinivasu said here today on the sidelines of launch of 110cc metal body Duet in city.
He said in the last three months, the marketshare has grown to 20 per cent from 13 per cent in the 4.5 lakh scooters per month market. "I do not want to comment on a timeframe for our leadership aspiration in scooters."
However, in Tripura the company has become the leader with 39 per cent marketshare.
Honda is a market leader in scooter category with excess of 50 per cent marketshare, officials said.
Srinivasu said in motorcycles the company enjoys 52.4 per cent marketshare.
Hero with recent launch of two models - Master Edge and Duet in-house after separation from Honda has four models.
"We have more product lineup but we will not disclose the same now. We have also showcased a concept e-scooter in auto show," Srinivasu said.
Scooters currently contribute 13-14 per cent of company's revenue and the same will grow in the time to come, he said.
To focus on in-house research and development, the company will inaugurate their Rs 450 crore 'Hero Centre of Global Innovation and Research & Design (R&D)' at Kukas, near Jaipur in Rajasthan.
Apart from four domestic manufacturing plants, Hero has one manufacturing at Colombia and another is at planning stage in Bangladesh which was expected to come up as a JV, company officials said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 15 2016 | 5:42 PM IST

Next Story