High-powered committee deliberates on two flagship schemes

A high-powered committee headed by Union Information and Broadcasting Minister Arun Jaitley today held deliberations to boost communication outreach in two of Centre's flagship schemes Swachh Bharat and Ganga Rejuvenation.
Sources said during the meeting, Jaitley emphasised on creating synergy and converging the resources of various ministries. He also spoke about the need for choosing the right content for different media.
The progress made under various schemes like construction of ghats and popularising the message of cleanliness among children was also highlighted.
Apart from Jaitley, Drinking Water and Sanitation Minister Birender Singh, Water Resources Minister Uma Bharati, Women and Child Development Minister Maneka Gandhi, HRD Minister Smriti Irani and Minister of State for I&B Rajyavardhan Rathore are members of the committee.

A senior official had yesterday said the committee will look at the progress made under various schemes and work to coordinate and monitor intensive multimedia campaigns for dissemination, outreach and advocacy.
The panel has been formed in line with the recommendations of a Group of Secretaries on Swachh Bharat Mission and Ganga Rejuvenation.
The panel aims to outline a communication outreach with regard to strategy, design, content creation and implementation of these key initiatives.