HTC confident of grabbing 10% market share in India by 2015

Company getting maximum business from smartphones priced in range of Rs 15,000 to Rs 30,000

Smartphone maker HTC is confident of attaining 10% market share in India by 2015 in terms of volume.

"Our internal estimate shows that HTC sales volume in India has tripled. As per our assessment, we now have 5% market share. It will reach 7% in fourth quarter and comfortably 10% in 2015," HTC Chief Financial Officer and President of Global Sales Chiang-Lin Chang told PTI in an interview.

HTC is getting maximum business from smartphones priced in the range of Rs 15,000 to Rs 30,000 in the country.

The company earlier this year launched its first handset at a price below Rs 10,000 in the form of HTC Desire 210.

Chang said he has seen that the brand preference for HTC is on the upswing in India.

"We will now expand our offerings across various price tiers. We will increase our focus on investments on brand and retail coverage," he said.

An HTC India executive said the company has increased it service and collection points across 200 cities.

As per market research firm IDC, Samsung led the Indian smartphone market share with 29% market share in second quarter of 2014. Micromax had 18%, Karbonn 8% and Lava 6%. Motorola which re-entered Indian market early this year clocked 5% market share.

Other brands jointly accounted for 34% market share. The report did not disclose HTC with its standalone market share in Indian smartphone segment.