Officials said the 1.38-minute spot, directed by noted film maker Pradeep Sarkar, would beam across the media space spreading the message that 'sadbhav (communal harmony)' is the idea of India.
Sarkar, who has created the clip had also directed the multimedia campaign 'Glimpses of India Story', which was launched by Information and Broadcasting minister Manish Tewari earlier.
Officials said the Digital Volunteers, people who spread the government's policies and views on the social media would actively spread the message.
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