This 'Farm to Consumer Shop', will be set up through a Special Purpose Vehicle (SPV) at an investment of about "US 2.5 billion" and the SPV will enter into 'Crop Development Contract' with the local Farmers' Crop Development Cooperatives (FCDC).
"A representation in this regard has already been made to C Rangarajan, chairman of Economic Advisory Council of Prime Minister. We will discuss this issue with Gujarat Chief Minister Narendra Modi soon," IAFC chairman Ramesh Patel said.
The SPV will develop infrastructure and sales-marketing network for distribution and marketing of the farm produce, while the cooperative bodies will take care of integration aimed at supply of farm produces.
Explaining the project, Patel said, "The central idea of the project is to bring professional management skill of the corporate sector in the retailing of the farm produce, which will, in turn, make the business, mainly undertaken through the cooperative sector, a lucrative proposition."
Apart from NRIs from the United States, United Nations, International Finance Corporation (IFC) and National Bank for Agriculture and Rural Development (NABARD) are supposed to be partner in the project execution, he said.
Implementation of such project in India can also help a lot in successful implementation of Food Security Act, Patel said.
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