Despite a positive opening, shares of the company failed to hold on the momentum and slipped in negative zone, down 3.83 per cent to Rs 184.20 at the BSE.
At the NSE, it fell by 3.96 per cent to Rs 184.25.
Traders said that profit-booking wiped out the initial gains.
The Aditya Birla Group's telecom firm Idea Cellular yesterday reported a robust 59.68 per cent increase in net profit at Rs 941.77 crore on a consolidated basis for the March quarter, driven by rise in revenue through volume growth on both voice and data fronts.
The private telecom operator's pre-tax profit margin improved by 3.2 percentage points to 31 per cent, which was attributed to the increased scale of operations.
Meanwhile, the benchmark BSE Sensex was trading 149.94 points lower at 27,246.44.
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